AFFECT
verb. 1 a produce an effect on. B (of disease etc.) Attack. 2 move emotionally. 3 pretend (affected ignorance). 4 pose as or use for effect (affects the aesthete; affects fancy hats). ? affecting adjective. Affectingly adverb. [latin afficio affect- influence] usage affect should not be confused with effect, meaning ‘to bring about’. Note also that effect is used as a noun as well as a verb.